Episode Eighteen : Aaron Styles - Just Another Fisherman

Reel Tails with Sweens - Podcast By Dwayne Sweeney

Episode Eighteen :

In this episode I sit down around the fire over a few Good George beers with my long time Instagram pen pal Aaron Styles. Aaron is the founder and director of Just Another Fisherman, a fishing lifestyle clothing brand based here in New Zealand. In this podcast we cover some great topics including the four year journey to catch a marlin on his boat Critter Collector, how the brand originally started as a hobby, Aarons true passion for fishing and how it inspired the brand, chasing snapper on soft-baits in the shallows and putting his boat on the rocks. We also discuss marlin fishing from small boats, pressures of working in the fashion industry, the Crewman Shorts and how epic they really are, Instagram pen pals, the importance of having a process and so much more.

@justanotherfisherman

www.justanotherfisherman.co.nz

Listen now on your favourite platform

Watch the action as we ended the four year journey to catch a marlin on critter collector.

Show Notes:

2:33 - How we met and became Instagram pen pals, the positives of social media

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8:02 - The rad group of people that make up the Just Another Fisherman crew

Some of the rad J.A.F crew

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18:07 - The day we had and ending the four year journey of catching a marlin on Critter Collector with a touch of surf casting and marlin fishing with his father in-law Ray.

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36:03 - The connections you make with people that have similar interests.

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39:03 - Soft-baiting the shallows and putting your boat on the rocks

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41:58 - The birth of Just Another Fisherman, campaign shoots and the story behind the brand

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50:54 - The legendary skipper Rick Pollock and his connection to the brand

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53:31 - The campaign shoots and the great story the tell, having a true passion and applying it to the business, the power of making mistakes and learning from them

Check out a short film on the last campaign shoot

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1:21:31 - The journey of getting the store open in commercial bay Auckland, dealing with covid and lockdowns as a business owner, the importance of supporting local

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1:39:00 - The power of asking questions to gain clarity, different learning styles and the importance of knowing the team around you

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1:54:24 - The excitement of future missions, the strength of good culture, having self pride

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2:01:09 - The importance of sharing your passions with your kids and friends

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2:08:10 - Instagram questions and final thoughts