Episode Fourteen : Good George - Three Wise Men

Reel Tails with Sweens - Podcast By Dwayne Sweeney

Good George RTS.jpg — **Episode Fourteen :**

This episode I sit down with the three founders of Good George Brewing. Good George is a brewing company based in Hamilton and is one of the fastest growing in the country. We discuss some great topics and the guys share some great insight into how they have grown and made the brand so successful. From how it all began, the importance they place on the quality of people, messy staff do's at Huka Lodge, being the most drunk beer at the New York Beer Festival, the importance they place on supporting the local community, partnering with The WaterBoy and so much more.
@goodgeorgebeer
Good George Online Store

Listen now on your favourite platform

Show Notes:

2:53 - Introductions and recent success at the New Zealand Cider Awards

.

5:18 - How Good George was born and the strength of the businesses in Hamilton

.

12:28 - My history with Jason and Darrel and their great Melbourne Cup events

.

19:21 - How craft beer as evolved in New Zealand and how the culture at Good George helps the success of the company

.

29:27 - How Good George spends a Dollar

.

33:02 - The Tails of the famous Good George Squealer

.

39:58 - The quality of the people at Good George and how important that is

.

50:40 - The importance Good George places on being strong locally and how they like to win

.

58:40 - The hand sanitiser project and how it lead them to achieving a Waikato Business award with the support of strong Waikato businesses

.

1:05:20 - Their partnership with The WaterBoy

.

1:09:02 - What it’s like competing with the big Breweries as a smaller Craft Brewery

.

1:12:44 - Having a farm that supports the business and a business that supports the farm

.

1:15:47 - One of their Chef's falling asleep in a cardboard dumpster and waking up moments before being crushed

.

1:18:39 - The partnership with Raglan Roast Coffee, the creation of the Raglan Roast IPA and Espresso Martini

Good George caught up with NZ surf legend Daniel Kereopa (DK) on his time at home and abroad, and shared their latest brew, Raglan Roast Coffee IPA.

.

1:26:23 - Brian and Jason buying a still and the start of them producing their now award winning Day Off Gin and their Whiskey that will be released in 2021

.

1:40:39 - Insight on their brewery tours and how their relationship with Hobbiton helps

.

1:46:03 - The Change Maker initiative

.

1:48:50 - The Raglan Roast IPA release party

.

1:51:09 - Why we enjoy podcasts and the importance of life balance

.

2:02:39 - Being invited to the New York City Beer Festival and having the most consumed beer at the event

.

2:04:32 - Importance of celebrating your success

.

2:08:19 - Jason’s love of saunas

.

2:11:28 - Some of the new products and direction Good George is heading

.

2:19:10 - The importance they place on maintaining the quality of their products

.

2:23:45 - The love they all share for fishing and the Coromandel

.

2:25:40 - The importance of being and living in the moment

.

2:28:42 - My struggles of dealing with high pressure situations at a young age and how they team at Good George support their younger staff members

.

2:37:45 - The pressure and responsibility of working in hospitality

.

2:44:40 - Final thoughts and words of wisdom from Brian

Episode Fourteen : Good George - Three Wise Men

Listen now on your favourite platform

Show Notes:

2:53 - Introductions and recent success at the New Zealand Cider Awards

.

5:18 - How Good George was born and the strength of the businesses in Hamilton

.

12:28 - My history with Jason and Darrel and their great Melbourne Cup events

.

19:21 - How craft beer as evolved in New Zealand and how the culture at Good George helps the success of the company

.

29:27 - How Good George spends a Dollar

.

33:02 - The Tails of the famous Good George Squealer

.

39:58 - The quality of the people at Good George and how important that is

.

50:40 - The importance Good George places on being strong locally and how they like to win

.

58:40 - The hand sanitiser project and how it lead them to achieving a Waikato Business award with the support of strong Waikato businesses

.

1:05:20 - Their partnership with The WaterBoy

.

1:09:02 - What it’s like competing with the big Breweries as a smaller Craft Brewery

.

1:12:44 - Having a farm that supports the business and a business that supports the farm

.

1:15:47 - One of their Chef's falling asleep in a cardboard dumpster and waking up moments before being crushed

.

1:18:39 - The partnership with Raglan Roast Coffee, the creation of the Raglan Roast IPA and Espresso Martini

.

1:26:23 - Brian and Jason buying a still and the start of them producing their now award winning Day Off Gin and their Whiskey that will be released in 2021

.

1:40:39 - Insight on their brewery tours and how their relationship with Hobbiton helps

.

1:46:03 - The Change Maker initiative

.

1:48:50 - The Raglan Roast IPA release party

.

1:51:09 - Why we enjoy podcasts and the importance of life balance

.

2:02:39 - Being invited to the New York City Beer Festival and having the most consumed beer at the event

.

2:04:32 - Importance of celebrating your success

.

2:08:19 - Jason’s love of saunas

.

2:11:28 - Some of the new products and direction Good George is heading

.

2:19:10 - The importance they place on maintaining the quality of their products

.

2:23:45 - The love they all share for fishing and the Coromandel

.

2:25:40 - The importance of being and living in the moment

.

2:28:42 - My struggles of dealing with high pressure situations at a young age and how they team at Good George support their younger staff members

.

2:37:45 - The pressure and responsibility of working in hospitality

.

2:44:40 - Final thoughts and words of wisdom from Brian

Episode Fifteen : Troy Flavell -Match Fit

Episode Thirteen : Joe Edlington - J.E.Wilds